Marcelo Chiminazzo

Who turned off the lights?

You are not alone. More often than not, B2B companies struggle to describe the value they are getting from their marketing. And most of the times, it's not a lack of team, it's a lack of clarity.- What is it that the business needs from Marketing?
- Why is Marketing's share of the generated revenue so low?
- How are the products perceived - oh wait, are they even visible?
- Why are we stagnated despite so much work?
- Why are playbook tactics not bringing the expected results?
- Are the Marketing efforts directed at doing things right, or at doing the right things?
- What does the ideal Marketing structure look like in our case?I believe marketing only makes sense in a business if it's bringing direct results (that's not just revenue, but revenue is certainly a large part of it).Nour means light. Without clarity, Marketing efforts can still achieve amazing things. But probably not the right things.

My professional life in 30 seconds

- B2B Product Marketing Lead with strong commercial background.
- 15+ years of experience in Marketing leadership, Business Development and Campaign / Project Management
- Background across creative agencies, digital services and tech performance consultancy.
- Experienced in team leadership, OKRs, and cross-functional collaboration with Sales and Product.
- Passionate about Go-to-Market strategies that accelerate product adoption and fuel business growth.
- Comfortable combining strategy with hands-on execution, especially in low-hierarchy, self-managing teams where innovation, ownership, experimentation and iteration lead to continuous improvement.
- Proficient in using AI and automation to generate insights and make marketing more efficient.

Work Experience Overview

Per Industry
7 years in creative agencies
1 year freelancing
4 years in communication strategy agency
4 years in advertiser (tech & business consultancy group)

Per Role
4.5 years as Project Manager for creative campaigns
7.5 years in commercial teams
4 years in communication strategy
4 years as Product Marketing Lead

Quick Practical View

I'm in the Netherlands, available for on-site and hybrid work in North Holland and Utrecht provinces.How I can help you:
- Interim / Fractional Marketing Lead
- Product Marketing Lead
- Growth / Demand Generation
- Or similar roles - depends on what your business really needs right now.

"Marcelo spent four years at Leads.io, during which I came to know him as a loyal, hard-working, and highly intelligent professional. He is an all-round contributor with strong experience. His dedication and broad skill set made him a valuable member of the team."

Tim Roemer
Founder and CEO, Leads.io

Like I said, this is a temporary MVP website while I prepare something cooler.But if you got all the way down here, why don't we take this offline now? Just drop me a line on [email protected]

• Email me